Instagram

Technology4 brand colors

Instagram's gradient palette — transitioning from purple through pink to orange-yellow — represents creativity, warmth, and the diversity of content on the platform.

Primary#833AB4

Primary#E1306C

Primary#F77737

Primary#FCAF45

Primary

Instagram Purple

#833AB4

Primary

PantonePantone 2597-C

HEX#833AB4

RGB131, 58, 180

CMYKC:27 M:68 Y:0 K:29

Primary

Instagram Pink

#E1306C

Primary

PantonePantone 812-C

HEX#E1306C

RGB225, 48, 108

CMYKC:0 M:79 Y:52 K:12

Primary

Instagram Orange

#F77737

Primary

PantonePantone 021-C

HEX#F77737

RGB247, 119, 55

CMYKC:0 M:52 Y:78 K:3

Primary

Instagram Yellow

#FCAF45

Primary

PantonePantone 1235-C

HEX#FCAF45

RGB252, 175, 69

CMYKC:0 M:31 Y:73 K:1

Related Color Guides

Explore comprehensive Pantone guides for Instagram's primary color families:

Pantone Blue

Pantone Pink

View all brand palettes