HEX to Pantone Converter

What is HEX to Pantone Conversion?

A HEX color code is a six-digit hexadecimal value used in digital design, web development, and screen-based media to represent a specific RGB color. While HEX codes are universal for screens, they don't translate directly to the physical world of ink and print — which is where Pantone comes in.

Converting a HEX code to its closest Pantone PMS equivalent bridges the gap between digital and print design. When a brand's primary color is defined in HEX for web use, a designer preparing printed packaging or merchandise needs the equivalent PMS color to ensure color consistency. This tool uses a perceptually-weighted RGB distance algorithm to find the closest Pantone match from over 2,600 coated and uncoated swatches — instantly, in your browser, with no uploads required.